Credits
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Agency / Maven Medical Marketing
Art Direction / Rachelle Letain
Animation, Illustration / Mark Galura
About the project
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I was brought on board as part of a multidisciplinary project where my task was to create scaleable characters for a video that illustrates the process of administering an antipsychotic medication.*
*All information on this document is intended to provide an explanation of the creative rationale behind this project. It does not originate from a scientific viewpoint.
About the project
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I had the opportunity to design scaleable characters for a video that illustrates the process of administering an antipsychotic medication.
A severe and chronic mental disorder characterized by disruptions in emotions, thinking, and perceptions, often leading to a profound impact on one's ability to function in daily life.
When crafting these characters, we were mindful of accurately portraying the primary symptoms of schizophrenia while ensuring the characters were inclusive representations of the condition.
